On WhatsApp use 1080 × 1080 px for the profile photo, 1080 × 1920 px (9:16) for status and 1080 × 1080 px for the WhatsApp Business catalog. Keep important text inside the safe zone of each format, which we draw below.
Uploading an image at the wrong size makes WhatsApp crop it right where your logo, your price or your phone number was. This guide gives you every size with a drawing of what shows, what gets cut and where to place what matters. It is written for business owners who use WhatsApp and WhatsApp Business to sell.
All sizes at a glance
| Where | Size | Ratio | What you should know |
|---|---|---|---|
| Profile photo | 1080 × 1080 px | 1:1 | Shown as a circle. Logo inside the central 80 %. |
| Status | 1080 × 1920 px | 9:16 | Leave 250 px free at the top and bottom. |
| Catalog | 1080 × 1080 px | 1:1 | Thumbnails are square. |
| WhatsApp Business cover | 1211 × 681 px | 16:9 | 10 % margin on each side. |
| Image in the chat | 1080 × 1350 px | 4:5 | WhatsApp compresses it. As a document it keeps its quality. |
WhatsApp profile photo size
Upload a square photo of 1080 × 1080 px. WhatsApp shows it inside a circle, so the four corners disappear. In the chat list the circle is small: a logo that touches the edge looks cut off. Keep what matters inside the central 80 %.
WhatsApp status size
Status updates are vertical, 1080 × 1920 px (9:16). The progress bar and your name appear at the top. The reply field appears at the bottom. Any text or button placed there gets covered or feels cramped. Keep about 250 px free at the top and bottom.
More detail: WhatsApp status size, quality and video length
WhatsApp Business catalog images
Use square photos of 1080 × 1080 px. In the catalog list the thumbnails are square: a vertical photo gets cropped to the center and loses its top and bottom. If your product is tall, keep it centered inside a square.
More detail: WhatsApp Business catalog images and how to photograph products
WhatsApp Business cover
The cover of the business profile works well at 1211 × 681 px (16:9). Leave a 10 % margin on each side and do not place text against the edges, because every phone crops differently.
More detail: WhatsApp Business cover size and what to put on it
Images in the chat
When you send a photo to a customer, WhatsApp shows it inside a bubble and compresses it. A vertical image of 1080 × 1350 px shows in full. If you need it to arrive at its original quality, for example a menu or a catalog in PDF, send it as a document.
Flyers for WhatsApp and Instagram
For a one-day promotion, design at 1080 × 1920 px and upload it as a status. If the flyer is going to stay in the catalog, use 1080 × 1080 px. A 1080 × 1350 px flyer works for WhatsApp and for Instagram, on one condition: the important content must sit in the central 1080 × 1080 px square.
Always design at the largest size you will use and keep the content in the center. Then you crop to each format without losing anything. If you use social networks besides WhatsApp, see the social media image size guide.
More detail: WhatsApp flyer size and how to send it in HD
Why WhatsApp crops your image
- The content is in the corners. In the profile photo the circle eats them.
- The text sits against the top or bottom. In status updates the progress bar and the reply field cover it.
- The catalog photo is vertical. The thumbnail is square and crops the center.
- The image is small. WhatsApp stretches it and it looks blurry. Always start from 1080 px wide.
Frequently asked questions
What is the WhatsApp profile photo size?
Upload a square image of 1080 × 1080 px. WhatsApp shows it inside a circle, so the corners get cropped. Keep the logo or the face inside the central 80 %.
What size is a WhatsApp status?
1080 × 1920 px, 9:16 ratio. Leave about 250 px free at the top and bottom so the progress bar and the reply field do not cover them.
What size should WhatsApp Business catalog photos be?
Square, 1080 × 1080 px. Catalog thumbnails are square, so a vertical photo gets cropped.
What is the WhatsApp Business cover size?
Use 1211 × 681 px (16:9) and leave a 10 % margin on each side for the important content.
Why does WhatsApp compress my images?
Because when you send them as a photo it shrinks them to save data. To send them at their original quality, send them as a document.
What size is a WhatsApp flyer?
1080 × 1920 px if it is a one-day promotion for status. 1080 × 1080 px if it is going to stay in the catalog.