Blog / Digital marketing
Digital marketing
Marketing from a holistic point of view, focused on principles rather than on the trend of the moment.
How not to run a Google Ads campaign: 7 mistakes and how to fix them
The 7 costliest mistakes in Google Ads: a weak landing page, unmeasured conversions, keywords that are too broad and more. With the diagnosis and the fix.
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Organic marketing for your business in 2027: 7 steps to attract customers without paying for ads
How to do organic marketing in 7 steps: define your customer, choose formats, post useful content, measure and take the conversation to WhatsApp.
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5 digital marketing strategies for your business in 2027
Five digital marketing strategies worth having: website, SEO and GEO, content, email and social media with WhatsApp. What each one does and where to start.
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Dental marketing 2027: how to attract patients with the Dental Funnel Method
Why the free checkup and cleaning offer does not fill the schedule and how the Dental Funnel Method attracts patients with SEO, ads and WhatsApp.
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Digital marketing glossary 2027: more than 60 terms explained without jargon
More than 60 digital marketing terms explained in plain language: SEO, GEO, AEO, CTR, CPC, ROAS, funnel, CRM, remarketing and more, with examples for businesses.
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Helados Bon marketing analysis: how a family brand became part of Dominican culture
An analysis of Helados Bon's marketing: carts, vehicles and billboards for brand recall, digital advertising for sales and what could improve.
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Real estate marketing 2027: strategies for agents, buyer persona and how to sell more properties
Real estate marketing strategies for 2027: buyer persona, local SEO, Google Business Profile, ads, video and WhatsApp for agents and developers.
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What is digital marketing in 2027: channels, strategies and how to start
What digital marketing is, which channels to use in 2027, how it changed with artificial intelligence search and a 90-day plan for a small business.
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What is Systeme.io and what is it for: an honest 2027 review
An honest review of Systeme.io: what it does, current prices (free and paid plans), who it is for and when it makes sense to migrate to another platform.
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