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Artificial intelligence
Artificial intelligence tools that make your business more productive, explained without hype.
AI text to video in 2027: tools, uses and limits for your business
How text-to-video AI works, which tools exist in 2026, what it is useful for in social media and presentations and what limits it has before you publish.
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How to make Claude Code watch videos for free: 4 paths, their costs and which to choose
Claude does not receive video, it receives images and text. We compare 4 free ways to give Claude Code eyes, with a cost table and the one we recommend.
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AI chatbots for sales in 2027: how they work, what they cost and how not to fail
How an AI chatbot works, what it needs to actually sell, what it costs on WhatsApp since October 2026 and how to design it before hiring it.
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AI marketing in 2027: personalization, customer experience and what you should not automate
How to use artificial intelligence in marketing to personalize and improve the customer experience, what data you need and what is better not to automate.
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Meta's TRIBE v2: what it predicts, what it does not and what changes for content creators
Meta introduced TRIBE v2, a model that predicts the brain's response to videos, audio and text. What it really does, its limits and what a creator can learn.
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